Design Objective: The CVCC eSports team has requested a redesign of the team uniforms, arena, and additional marketing collateral that can be used for recruitment efforts.
Design Brief: The main theme for the arena is centered around #GameChangers, a social media campaign used to describe players that go above and beyond the eSports arena. The the walls were updated to a chalkboard finish, so players can use a calendar and write important information. Shelves were added to organize game consoles and a vintage arcade brings a retro aesthetic. The main gaming wall features an LED outline of the Red Hawk logo for a modern approach. The lounge area features a pattern of the logo for brand consistency and the trophy case has glass doors to proudly display awards and achievements. The marketing analysis began with a SWOT analysis that led to the development of SMART goals to extend the team’s current recruitment efforts and build a reputation with the community.